Market Position, business and finance homework help

there are tree different parts on their I need them on all separate page and labeled

1.1 Market Position

o Search the Internet for two REI competitors. Analyze each competitor’s overall positioning in the market. How closely does each company appear to match REI and its product lines?

o Write a comparison for each competitor’s site. Include your best guess of each competitor’s target market segment, based on the information provided on its Web site and the competitor’s product line.

o As part of your comparison, include a rating (your perception) of the priority of each item to customers (1-5, with 1 being the highest), and the importance for REI to address each item (1-5, with 1 being the highest)

2.2 Marketing Strategy

Visit the REI Web site and select a product category, such as outdoor apparel. Review the category and determine what you believe is the company’s marketing strategy for that category.

How does the strategy for REI compare to the strategy of one of the competitors . What are some changes you would recommend to REI to maximize their strategy in your chosen product category?

3.1 Case Analysis

Select a company and its primary competitor within one of the following industries:

oHome Improvement.


oConsumer Goods.

Research available information on the company and the competition using their Web sites and other resources, including information on the current marketing mix (product, place, price, and promotion).

Complete and submit a case and comparative analysis of the two companies. This analysis should include a summary of the business, significant marketing issues, and recommendations about how they can improve their marketing program.

A specific recommended approach to analyzing this case is to:

4.Review the material and data available.

5.Conduct a SWOT Analysis (Strengths and Weaknesses being internal to the enterprise in the case, and Opportunities and Threats being external to the enterprise in the case).

6.Identify the most significant problems or issues (including those potentially related to weaknesses and threats).

7.Identify potential solutions to the problems or issues, and offer any recommendations.

8.Compare the marketing strategies of the two companies-which company is more effective overall and why?

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